How the watch industry has changed! As a show of its strength and popularity, Apple Watch has taken the crown, not just among smartwatches, but outselling the entire Swiss watch industry in Q4. Now, that’s quite an accomplishment!
According to Canalys, Apple Watch shipment beat expectations, topping 18 million in 2017, up by more than 54 percent on 2016.
The Series 3 was the key growth driver, as total shipment of the latest version of Apple’s Watch was under nine million, making up nearly half of all shipment in 2017.
Apple’s Q4 performance was impressive in itself, as shipments grew by more than 32 percent over Q4 2016 to 8 million, the highest ever number of shipments in a single quarter, not just for Apple, but for any wearable vendor.
“The cellular version of the Apple Watch was in strong demand in the US, Japan and Australia, where all major operators stocked it in time for the holiday season,” said Vincent Thielke, Research Analyst of Canalys.
The Apple Watch Series 3 is the fastest-selling LTE wearable on the market, with shipments doubling quarter on quarter to reach 1.6 million.
“But limited operator selection in the UK, Germany and France influenced consumer purchase decisions, and stifled the growth potential of the connected Apple Watch. Moving into new markets, such as Singapore and Hong Kong in Q1 2018, just in time for Chinese New Year, is a good move,” Thielke added.
“Apple has won the wearables game. Despite innovative designs, such as the rotating bezels and circular screens employed by other vendors, Apple has pulled far ahead as it continues to focus on its core iPhone user base. Its recent updates to the Series 3, such as GymKit and Apple Heart Study, are proving to offer compelling use cases, encouraging users to spend more on accessories,” said Jason Low, Senior Analyst of Canalys.