Despite the challenges of US sanctions, Huawei has steamrolled ahead and narrowed the gap with Samsung for global smartphone supremacy in Q3.According to IDC, the China telecommunications giant shipped higher volumes than expected as it shifted focus to its domestic market, particularly in lower-tier cities, and increased inventories given the unknown future with Google Mobile services.
National sentimentalism coupled with solid relationships in the chanel, have helped Huawei grow a stunning 28.2 percent year-on-year in Q3, shaving Samsung’s lead to just 3.2 peercent.
“Despite facing challenges across many international markets, Huawei doubled down on China in the third quarter,” said Melissa Chau, Associate Research Director of IDC’s Worldwide Mobile Device Trackers.
“Samsung benefited the most internationally from Huawei’s woes, ramping up the more affordable A series, while in China, the other domestic competitors felt the heat from Huawei,” she added.
Worldwide smartphone shipment increased 0.8 percent year on year in Q3 in a turnaround after seven quarters of decline. Total shipment was 358.3 million smartphones, an increase of 8.1 percent from the previous quarter.
“The market returning to positive growth shows the resilience of this industry as well as the ongoing demand for mobile phones, all in the face of many global macroeconomic challenges,” said Ryan Reith, Program Vice President of IDC’s Worldwide Mobile Device Trackers.