Fuji Xerox to become Fujifilm Business Innovation Corp

Fuji Xerox is changing its corporate name to Fujifilm Business Innovation Corp on April 1, 2021. All Fuji Xerox affiliates and sales companies in and outside Japan will also change their names respectively on that date but their new names will be announced later.

According to its press release, the new corporate name represents Fuji Xerox’s commitment as part of the Fujifilm Group to expand into a wide range of business areas going forward and to always continue delivering business innovations.

The company aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market introduction of solutions and services that build on technologies related to the cloud, artificial intelligence, and the Internet of Things.

Fuji Xerox will also strengthen its document and adjacent businesses, expand into new business areas, and bring about business innovations by supporting the use and sharing of knowledge that will enable office workers to further increase their productivity and efficiency.