Rocketium has added the daVinci intelligence layer to its collaborative design platform, automating the creating and managing brand banners and videos.
This is a godsend to enterprises that had to deal with a variety of creation, collaboration, and storage solutions.
Since the onset of COVID-19, enterprises have faced the need to produce more digital content with consumer attention moving online. The other challenge was that the perennial tight budget became tighter.
And the biggest hindrance is that marketers do not have a way to get on-brand creatives without going to designers. This leads to designers doing repetitive work for every experiment, edit and adaptation.
Rocketium overcomes this barrier by incorporating lessons from assembly-line manufacturing. It lets designers focus on creativity by enabling them to make banner and video templates. Marketers use these templates to make brand-compliant creatives.
daVinci brings in automation to eliminate even more steps. It analyses Photoshop files to make smart templates and uses AI to transform raw images for compositions, saving hours of painstaking work. An intelligent spreadsheet connector allows marketers to make thousands of creatives in minutes.
daVinci features workflow automations such as translation, text-to-speech, automatic sharing. It can be easily configured to automate any enterprise workflow.
Global e-commerce brands use Rocketium to personalise customer communication at every touchpoint. They can launch multiple campaigns on the same day instead of waiting for weeks.
“daVinci combines human creativity with the power of automation. This helps businesses communicate more visually with their customers,” said Satej Sirur, CEO of Rocketium.