Dattel Asia Group has launched Uplift Malaysia to empower 10,000 businesses with actionable insights on consumer behaviour through a RM50 million data fund.
This initiative aims to help those who have lost jobs and businesses that have been impacted by the economic downturn to recuperate sustainably.
Many entrepreneurs are struggling with the abrupt shift in consumers’ behaviour due to the pandemic and are unable or do not know how to respond.
With so many changes happening at an unprecedented rate, companies do not have up-to-date and comprehensive insights to pivot their business or marketing strategy.
Dattel Asia has partnered with BAC Education Group, Transcosmos Malaysia and ZBRA Business Research & Analytics.on Uplift Malaysia. Supporting the initiative are Institut Keusahawanan Negara, Owners Circle and Kementerian Pembangunan Usahawan dan Koperasi.
“We aspire to uplift 10,000 companies and nurture business communities that are more #celikdata in the country. For you to have a competitive edge in business, you need a reliable source of data that continuously gives you new perspectives of the market,” said Ashran Dato’ Ghazi, Chief Executive Officer, of Dattel Asia.
Application is open to individuals and companies, especially those interested in consumer-facing business such as retail, fashion, food and beverage, fitness, beauty, health, and snacks. Upon approval, successful applicants will receive access to a consumer data and training package worth RM5,000, and weekly updates on consumers’ COVID-19 sentiment and behaviours.
The access to the consumer data & training package is only limited to the first 10,000 eligible applicants. Those who are interested can visit the Uplift Malaysia at upliftmy.dattel.asia.