Apple snares major slice of wearables market in Q3

Apple Watches and AirPods have helped to place Apple top of the heap with 33.1 percent share of the global wearables market in Q3, according to IDC.

Next was Xiaomi, which experinenced 26.4 percent year on year growth with 17 million units shipped, the bulk of which were basic wristbands which appealed with their low price points.

Despite US sanctions, Huawei performed remarkably well to come in third with 13.7 million units shipped. Completing the top five were Samsung with Fitbit and India’s BoAt tied for fifth.

The global wearables market grew 35.1 percent year on year in Q3 with shipments reaching 125 million units. The surge was driven by seasonality, new product launches, and the global pandemic.

“Many countries began easing restrictions and opening up their economies during the third quarter, which helped bolster outdoor activity as well as demand for wearables. Meanwhile, a broader range of price points from numerous vendors meant that there was something for everyone,” said Jitesh Ubrani, Research Manager of IDC Mobile Device Trackers.