hoolah and BridgerPay pair up in Asia

hoolah and BridgerPay are teaming up to provide merchants in Singapore, Malaysia and Hong Kong the opportunity to offer their customers to pay later in a flexible, convenient and transparent way.

Singapore-headquartered hoolah offers merchants a Buy Now Pay Later (BNPL) platform to drive their key marketing metrics of increasing customers, conversion, basket size and loyalty, by offering consumers a flexible solution to check out in three monthly zero-interest repayments.

BridgerPay is a payments intelligence platform that bridges merchants and payment providers to save the merchants the tech resources required to manage multiple payment service providers, save failed transactions and cart abandonment.

Through an easy and seamless integration, BridgerPay’s merchants can add hoolah’s BNPL service as a payment option to their customers at checkout, so their purchases are automatically split into three monthly, interest-free repayments at no additional or hidden fees.

“Our partnership gives us the opportunity to mutually support the growth of online businesses in Asia with our next generation payments technology, allowing merchants to connect and process through one of the more advanced payment providers in the region,” said Ran Cohen, CEO and Co-Founder of BridgerPay.

“Through our partnership with BridgerPay, we’re effectively bridging the gap between their merchants and customers in Asia by providing them with a seamlessly integrated BNPL payment option that is increasingly popular especially amongst the Millennial and Gen Z generation,” said Stuart Thornton, CEO of hoolah.

The partnership is expected to expand later this year to other parts of Asia such as Thailand and the Philippines.