Jaguar to develop automated driving system with NVIDIA

Jaguar Land Rover is partnering with NVIDIA to jointly develop and deliver next-generation automated driving systems plus AI-enabled services and experiences for its customers.

All new Jaguar and Land Rover vehicles from 2025 will be built on the NVIDIA Drive software-defined platform which delivers a wide spectrum of active safety, automated driving, and parking and driver assistance systems.

The new vehicles will be packed with AI features, including driver and occupant monitoring, as well as advanced visualisation of the vehicle’s environment.

The full-stack Drive Orin is the AI brain of the car and runs the Jaguar Land Rover Operating System, while Drive Hyperion is the central nervous system.

Jaguar Land Rover will also leverage in-house developed data centre solutions with NVIDIA DGX for training AI models and Drive Sim software built on NVIDIA Omniverse for real-time physically accurate simulation. Its software-defined features and end-to-end verification and validation architecture will enable the delivery of innovative assisted and automated driving services throughout the life of the vehicle via over-the-air software updates.

“Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse,” said Thierry Bolloré, Chief Executive Officer of Jaguar Land Rover.

According to Jensen Huang, Founder and Chief Executive Officer of NVIDIA, next-generation cars will transform automotive into one of the largest and most advanced technology industries.

“Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars,” he said.

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