Shopback brings on new Commercial MD

Singapore-headquartered ShopBack has named Alessio Romeni as Managing Director of Commercial, who will be in charge of spearheading merchant-solutions, revenue-generation, and pricing initiatives in the Group’s Online Affiliates space regionally.

Romeni was previously Chief Revenue Officer at Zalora Group where he led the launch and scaling of the regional revenue function. He was pivotal in leading key priorities across revenue-related functions, increasing regional sales performance, and contributing significantly to customer satisfaction and retention.

“Alessio’s track record speaks for itself. With Zalora, he has spent many years helping thousands of brands to scale in the APAC region. I’m confident his experience and expertise will help us to create better solutions for our partnering brands, allowing them to tap on ShopBack’s ecosystem to scale to greater heights,” said Joel Leong, Co-founder of ShopBack Group.

“I’m looking forward to the fast-paced and result-oriented culture, and to contributing to the non-linear growth of the next few years which will consolidate ShopBack as the most rewarding and delightful shopping platform for both customers and merchants,” said Romeni.

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