Tablet shipment grew 65.2 percent year-on-year to reach 76.3 million units in Q4, according to Canalys. This represents nearly half (48.3 percent) of the global PC market, which increased 17.9 percent during that period. Excluding tablets, shipment declined 6.9 percent year-on-year with falls in all regions.
Apple remained the PC market leader in Q4, shipping 30.9 million units to take a 19.5 percent share of the market. It shipped 26.0 million iPads, which accounted for 84.3 percent of its total shipment in Q4. Apple’s share of the overall tablet market increased sequentially from 27.3 percent to 34.1 percent, with the launch of the iPad Air and iPad mini with Retina display providing a much needed boost. The original iPad mini also fell in price, down to US$299 in the US, making it cheaper than ever to buy an iPad. But competition is mounting and Android tablets are falling in price, which will put pressure on Apple’s market share in 2014.
Lenovo secured an 11.8 percent share in Q4, narrowly holding onto second place. Lenovo’s PC shipments increased 25.5 percent year-on-year, driven by growth outside of its core Chinese market, where its shipment declined. Lenovo’s 11.7 percent decline in notebook shipments in China was offset by impressive growth in other regions, notably EMEA, where shipments grew 30.4 percent. Shipments in Latin America also grew strongly, following the acquisition of CCE in the first quarter of 2012.Lenovo was early to embrace Android as a tablet OS, while the likes of HP and Dell waited for Windows 8 and prioritized margin over volume. Lenovo’s strategy has paid off, not only in its home market but worldwide.