Global PC shipment down 7% in Q1

CanalysApple held on to its top spot despite a 16 percent drop in PC shipment in Q1. It shipped 17.2 million units, taking a 15 percent market share while Lenovo and HP came in second and third place respectively. Samsung was next with 9.5 million units shipped with Dell just behind with 9.4 million units.

Overall, the global PC market, including tablets, declined seven percent, according to Canalys.

“The growth drivers that previously helped the market through 2014 will have little effect this year. Vendors are struggling with exchange rate fluctuations which is making financial planning more difficult and forcing price increases. These challenges, combined with a softening of demand as Windows 10 draws nearer along with Microsoft’s free upgrade plans, means PC market declines will be greater in the second quarter than they were in the first,” said Tim Coulling, Senior Analyst of Canalys.

Desktop shipments were hardest hit, falling 13 percent, with declines affecting all global regions.

“The desktop category no longer benefits from shipments driven by XP migration. As a result, we expect to see significant shipment declines in 2015 when compared to 2014.,” said Rushabh Doshi, Analyst of Canalys.

The notebook market fared better, but after two quarters of falling less than one percent, declines have now increased to four percent%.

“The notebook category faces significant challenges for the rest of the year as Microsoft has restricted the Windows with Bing program to notebooks with sub 14-inch screen sizes. Channel inventory has been building since Microsoft announced the change and this will need to adjust before significant orders return. Any price rises for Windows notebooks will play into the hands of Google who is making strides in improving Chrome OS for both consumers and businesses,” noted Doshi.

The tablet market declined around nine percent year-on-year to 45.6 million units, with market leaders Samsung and Apple experiencing double-digit shipment declines as demand for the category has cooled.

“We are continuing to see the tablet market slowing down in less penetrated markets, where large smart phones are now replacing tablets and other devices for accessing the internet. Smartphones with screen sizes larger than 5.5 inches made up 31 percent of shipments in China. As this segment grows, tablets under eight inches are declining and make up just 41 percent of the Chinese tablet market this quarter compared to 66 percent a year ago,” said Coulling.

Hybrid and convertible shipments doubled year-over-year in Q1, reaching three million units. ASUS headed the market with 28 percent market share, followed by Lenovo and Acer with 19 percent.

The market for two-in-one devices is expected to continue to grow during 2015 as consumers become accustomed to new form factors. In addition, Windows 10 will provide a better user experience when switching between tablet and notebook modes on these devices.