BOOST hits the sweet spot

GeForce GTX 650 Ti BOOSTWhat’s the sweet spot in pricing for gamers looking for a graphics card to play this year’s hottest games? While those who are more financially endowed will go for the highest end cards, such as the NVIDIA GeForce GTX 680 or 690, NVIDIA believes that most mainstream gamers are prepared to fork out around US$169.

Putting this belief into action, the company has just launched the NVIDIA GeForce GTX 650 Ti BOOST GPU, which is based on the NVIDIA Kepler architecture and equipped with 768 NVIDIA CUDA cores. This new product is available in two flavours – the 2GB version for US$169 and the 1GB configuration for US$149.

This introduction has led to a revision of pricing for other NVIDIA cards with the entry level

  • GeForce GTX 650 going at US$109 and the
  • GeForce GTX 650 Ti now priced at US$129.

The  NVIDIA GeForce GTX 650 Ti BOOST GPU claims to deliver up to 40% more performance over the GeForce GTX 650 Ti GPU introduced last year. It also includes features typically reserved for more expensive, higher-end GPUs, including support for NVIDIA’s innovative GPU Boost technology, which dynamically adjusts GPU performance to meet the real-time graphics processing demands of games, and award-winning NVIDIA SLI technology, which allows gamers to use multiple GPUs to “double up” on performance.

With a wider 192-bit memory interface and up to 60 percent more memory bandwidth than the original, the GeForce GTX 650 Ti BOOST GPU lets gamers play their favorite games at 1080p at high-quality settings with smooth frame delivery and comfortable frame rates for even the most graphically demanding games on the market today, including Crysis 3.   And with support for NVIDIA PhysX technology – the world’s most pervasive physics engine for experiencing real-time, real-world effects – games such as Hawken and Planetside 2 come alive to deliver a truly realistic interactive gaming experience.

The NVIDIA GeForce GTX 650 Ti BOOST 2GB edition is available now from add-in card suppliers such as ASL, ASUS, Colorful, ECS, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, Jetway, Leadtek, MSI, Palit, PNY, Point of View, Sparkle, and Zotac. The GTX 650 Ti BOOST 1GB version will be available in early April.

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