The Red Wave is spreading from China to the rest of the mobile world. Huawei, ZTE and Lenovo may not be the leading names that come to mind when it comes to handset vendors today but their influence is spreading. As it Xiaomi, which is taking East Asia by storm with sellouts every time it puts its phones for sale online.
ABI Research has reported that Chinese handset vendors will account for more than half of mobile handsets in 2015. Chinese vendors already accounted for 38 percent of mobile handset shipments in 2013 and the ongoing shift in growth to low cost handsets, especially smartphones, will increase their market share.
Many oChinese OEMs have focused almost exclusively on the huge Chinese market, with little activity beyond its borders, but this is set to change. Huawei (6th in worldwide market share for 2013) and ZTE (5th) have already made an impact on the world stage, but other Chinese handset OEMs like Lenovo — the Motorola acquisition is a clear statement of intent — and Xiaomi are set to join them.
“Chinese vendors already take up five of the top ten places in terms of worldwide market share, despite three of them only really shipping into China. The Chinese vendors highlight the changing shape of the mobile handset market, as the Chinese manufacturing ecosystem, specifically reference designs, enable the next wave of smartphone growth in low cost emerging markets and amongst price conscious consumers everywhere,” said Nick Spencer, Senior Practice Director of Mobile Devices at ABI Research.
“South East Asia has already experienced this trend, but ABI Research expects to see the impact of these Chinese vendors increasing in all emerging markets and even advanced markets, especially on prepay,” added Spencer.