Global tablet shipment misses target

IDCWorldwide tablet plus 2-in-1 shipments slipped to 50.4 million units in Q1, according to preliminary data from IDC. The total represents a sequential decline of 35.7 percent from the high-volume holiday quarter and just 3.9 percent growth over the same period a year ago. The slowdown was felt across operating systems and screen sizes and likely points to an even more challenging year ahead for the category.

“The rise of large-screen phones and consumers who are holding on to their existing tablets for ever longer periods of time were both contributing factors to a weaker-than-anticipated quarter for tablets and 2-in-1s,” said Tom Mainelli, IDC Program Vice President, Devices and Displays. “In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments.”

Apple maintained its lead in the worldwide tablet plus 2-in-1 market, shipping 16.4 million units. That’s down from 26.0 million units in the previous quarter and well below its total of 19.5 million units in Q1 of 2013. Despite the contraction, the company saw its share of the market slip only modestly to 32.5 percent, down from the previous quarter’s share of 33.2 percent.

Samsung once again grew its worldwide share, increasing from 17.2 percent last quarter to 22.3 percent this quarter. It continues to work aggressively with carriers to drive tablet shipments through attractively priced smartphone bundles. Rounding out the top five were ASUS (5 percent), Lenovo (4.1 percent), and Amazon (1.9 percent).

“With roughly two-thirds share, Android continues to dominate the market,” said Jitesh Ubrani, Research Analyst of  IDC Worldwide Quarterly Tablet Tracker. “Although its share of the market remains small, Windows devices continue to gain traction thanks to sleeper hits like the Asus T100, whose low cost and 2-in-1 form factor appeal to those looking for something that’s ‘good enough’.”

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