Samsung keeps lead in tablet space

abi researchSamsung has retained its pole position in ABI Research’s tablet vendor Competitive Assessment. In the analysis of 23 leading tablet vendors, ABI Research ranked companies on several criteria for product implementation and vendor innovation. The Korean giant prevailed in the innovation category and finished second in the implementation strategy.

Close behind Samsung in second place is Apple. Clearly dominating in shipment volume, Apple has been a strong contender in the tablet ecosystem. Apple places number one in implementation strategy but comes in close second for innovation. The two leading tablet makers have managed to stay ahead of other tablet OEM vendors.

In third place is Lenovo, which has done a great job of expanding its tablet portfolio by marketing to a large audience range and providing unique user interfaces.

The three leading tablet vendors continue to lead the way with Samsung and Apple maintaining a substantial lead over competitors.

In 2013, the top three vendors for tablet market share were Apple, Samsung and Amazon. Apple’s iPad walked away in first spot with 45 percent shipment share of tablets. Samsung was the next closest vendor with 23 percent shipment share for the 12-month period and Amazon rounded out the top three with 6.5 percent share of the tablet shipments.

“Our assessment provides a strong portrayal of what elements contribute to a tablet vendor’s success in an extremely volatile market. Samsung and Apple maintain a strong lead over other vendors, but competition is heating up and the market could change drastically over the next year as price and value become stronger criteria for purchases,” said Stephanie Van Vactor, Research Analyst of ABI Research.


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