Global demand for tablets will continue to be slow in 2015, according to Gartner. Worldwide tablet sales will reach 233 million units, an eight percent increase from 2014.
“The collapse of the tablet market in 2014 was alarming. In the last two years, global sales of tablets were growing in double-digits. The steep drop can be explained by several factors. One is that the lifetime of tablets is being extended – they are shared out among family members and software upgrades, especially for iOS devices, keep the tablets current. Another factor includes the lack of innovation in hardware which refrains consumers from upgrading,” said Ranjit Atwal, Research Director of Gartner.
Gartner analysts expect vendors in the devices space to announce new partnerships at CES this week that lead to innovative apps that use personal data to tailor the user experience.
“We also expect development in cognizant computing (four stages: sync me, see me, know me and be me*) to help the vendors’ relationships with consumers evolve from passive providers of hardware to in-sync with the user. Beyond an enriched computing experience for the user, this next phase of the personal cloud will also help make the vendor and customer’s relationships more personal, with services and advertising automatically tailored to consumer demands,” said Atwal.
Worldwide combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) for 2015 are estimated to reach 2.5 billion units, an increase of 3.9 percent over 2014.