Smartphones account for 1/3 of mobile phone sale in India in Q3

IDCSmartphone sale is rising in India with 28.3 million shipped in Q3, according to IDC. That’s a 21.4 percent increase from 23.3 million units for the same period last year.

In Q3, 4G enabled devices have witnessed almost a three-fold increase in unit shipment over the previous quarter.

“The growth in the smartphone market was helped by rising demand for affordable 4G smartphones,” said Karthik J, Senior Market Analyst, Client Devices, IDC.

Samsung emerged as the biggest 4G player with its popular sub US$150 LTE models such as Galaxy Grand Prime and Galaxy J2.

“e-tailers such as Flipkart, Snapdeal and Amazon continue to drive shipments of the Chinese vendors, who have been aggressively trying to capture the 4G smartphone market in India. The closing weeks of the quarter witnessed incremental supplies as many vendors were preparing their channels in lieu of the festive season and online mega sale programmes,” said Karthik.

In addition, growth was also driven by phones with larger screens at low cost.

“Almost one out of every two smartphones sold, had five-inch plus displays,” said Jaipal Singh, Market Analyst, Client Devices, IDC.

Most of the popular models in the market today support 4G and have a large screen, and attractively priced at less than US$200.

“This highlights the shift in consumer preference from a device mostly used for voice calling to an advanced multimedia experience,” added Singh.


IDC expects the share of smartphone to outstrip the share of feature phone market in 2016 for India. Low prices and better value would continue to drive migration in the coming years. Also we expect smartphones to maintain a healthy double-digit growth over the next few years.

“4G enabled devices are expected to be at the forefront, with the entire ecosystem preparing for this shift in the near future,” said Kiran Kumar, Research Manager of IDC.

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