Artificial intelligence (AI)-based companies Metadata and Conversica are partnering on automating the marketing and sales development process for B2B companies. Combining their AI expertise, they will help companies in generating qualified leads to following up with on leads at a faster rate and with better quality than can be achieved manually.
Metadata has an AI-operated demand generation platform for B2B companies, while Conversica delves in conversational AI for business.
“A top reason for marketers failing to build full pipelines is the break in handoff from marketing to sales or the sales team asking for more leads. Together, Metadata and Conversica fix the leak by streamlining the process and eliminating human bottlenecks, enabling companies to close more deals, faster,” said Gil Allouche, Founder and CEO of Metadata.
Its patented AI Operator helps marketers identify new customer contacts and target them with massively scaled multivariate tests of offers. Through machine-learning, Metadata is able to optimise the tests for conversion rates and opportunity creation to generate net-new leads, which are enriched and loaded into the marketer’s marketing automation and CRM systems.
Conversica then accesses the leads from these systems and converts them into sales opportunities by using AI-powered virtual assistants that automatically engage, qualify and follow up with leads via natural, two-way email and SMS-text conversations.
“Metadata is a best-of-breed solution for generating scalable lead flow and Conversica is the best way to engage those leads and convert them to opportunities,” said Alex Terry, CEO of Conversica.