Accenture launches metaverse business

Accenture has announced the launch of the Accenture Metaverse Continuum business group which will be led by Paul Daugherty, group chief executive – Technology and chief technology officer at Accenture, and David Droga, CEO and creative chairman of Accenture Interactive.

“The next generation of the internet is unfolding and will drive a new wave of digital transformation far greater than what we’ve seen to date, transforming the way we all live and work,” said Daugherty. “Our vision of the metaverse as a continuum challenges prevailing, narrower views and highlights why organisations must act today, or find themselves operating in worlds designed by, and for, someone else.”

In line with this announcement, Accenture has released its Technology Vision 2022 report highlighting the “Metaverse Continuum,” which is redefining, reengineering, and reimagining the way the world works, operates, and interacts.

The Technology Vision 2022 report highlights four trends organisations should consider as they pave their way to the Metaverse. As part of this report, more than 4,600 businesses and technology leaders across 23 industries in 35 countries were surveyed

WebMe: Putting the Me in Metaverse
Organisations need to be aware that applications and sites should no longer be considered in silos but rather belong to a single, dynamic 3D environment. They will need to look further at interoperability to give users a unified and holistic experience

Programmable World: Our Planet, Personalised
Emerging technologies including 5G, augmented reality, and smart materials will reshape how virtual and real-world environments are viewed and experienced. 92 percent of surveyed executives have acknowledged that leading organisations will continue to push the boundaries of the virtual world to make it more real.

At the Technology Vision virtual launch event, Stephane Lannuzel, Beauty Tech Director for the L’Oréal Group, shared how the organisation is looking to be the beauty industry leader in the Metaverse, reinforcing how leading organisations are stepping boldly into this new space.

The Unreal: Marking Synthetic, Authentic
The rise of artificial intelligence is blurring the lines between real and fake, and authenticity is critical – especially as both the virtual and physical worlds converge.

Computing the Impossible: New Machines, New Possibilities
The emergence of quantum computing pushes boundaries to what machines can solve and create. Organisations need to continually reinvent the way they think and work to stay up to date.