Behold, the GeForce RTX 40 series

After months of rumours, the NVIDIA GeForce RTX 40 series of GPUs is now a reality. NVIDIA Founder and CEO Jensen Huang made the reveal his first announcement at his GTC keynote tonight.

Based on the new Ada Lovelace architecture, the series will be led (for now at least) by the the flagship RTX 4090 GPU which delivers up to 4x the performance of the preceding generation.

This performance leap heralds a new era of real-time ray tracing and neural rendering, which uses AI to generate pixels.

“The age of RTX ray tracing and neural rendering is in full steam, and our new Ada Lovelace architecture takes it to the next level. Ada provides a quantum leap for gamers and paves the way for creators of fully simulated worlds. With up to 4x the performance of the previous generation, Ada is setting a new standard for the industry,” said Huang, who also announced DLSS 3, the next revolution in the Deep Learning Super Sampling neural-graphics technology for games and creative apps.

DLSS 3 can generate entire frames instead of just pixels for massively faster game play. It overcomes CPU performance limitations in games by generating entire frames independently.

The RTX 40 Series feature new technological innovations such as streaming multiprocessors with up to 83 teraflops of shader power, RT Cores with up to 191 effective ray-tracing teraflops, and Tensor Cores with up to 1.32 Tensor petaflops.

Beyond gaming, the new GPUs are ideal for video editing and live streaming. The NVIDIA Broadcast software development kit has three updates — Face Expression Estimation, Eye Contact and quality improvements to Virtual Background.

The series comes in two models — GeForce RTX 4090 and 4080. The RTX 4090 will be available from October 12 at a starting price of US$1,599.

The RTX 4080 comes in two configurations — one with 16GB, 9,728 CUDA cores and 16GB of GDDR6X memory, and the other with 12GB, 7,680 CUDA cores and 12GB of GDDR6X memory. Both configurations will be available in November from US$1,199 and US$899 respectively.

Also available in limited quantities are NVIDIA Founders Editions of the RTX 4090 and RTX 4080 (16GB).