APAC (ex Japan) PC market dips 16.6% in Q3

The Asia Pacific PC market dropped by 16.6 percent in Q3, compared to the same period last year, according to Gartner.

Leading the dip is China experiencing slow shipments due to lockdowns which disrupted business operations and led to lower demand for PCs across the government, enterprise and consumer markets..

Globally, the decrease is worse with just 68 million units shipped in Q3. The 19.5 percent is the worst since Gartner started tracking the PC market in the mid-1990s. It is also the fourth consecutive quarter of decline.

Historic slowdown

“This quarter’s results could mark a historic slowdown for the PC market. While supply chain disruptions have finally eased, high inventory has now become a major issue given weak PC demand in both the consumer and business markets,” said Mikako Kitagawa, Director Analyst of Gartner.

“Back to school sales ended with disappointing results despite massive promotions and price drops, due to a lack of need as many consumers had purchased new PCs in the last two years. On the business side, geopolitical and economic uncertainties led to more selective IT spending, and PCs were not at the top of the priority list,” she added.

Lenovo held the top spot with 25.2 percent market share, followed by HP and Dell.

Photo: Lenovo

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