Australia PC market bucks global trend by inching up 3.3%

Consumer and enterprise PC purchases are driving growth in the Australia PC market, which includes desktop, notebook and workstation.

The consumer segment grew 8.6 percent year over year (YoY) in Q2, according to IDC.

“The retail channel was negatively impacted by Dick Smith’s exit last year. This year however, promotional events such as Modern PC program run by Harvey Norman spiked growth in the consumer space. AMD’s new Ryzen series launch and EOFY sales further fuelled growth in this segment,” said Sagar Raghavendra, Client Devices Analyst of IDC Australia.

The enterprise sector grew by 8.3 percent due to several notebook refresh cycles.

Overall, PC shipment in Australia totalled 981,000 units in Q2, posting a growth of 3.3 percent from the corresponding period last year, bucking the negative global PC trend.

The notebook PC market grew by 5.2 percent. “The market continues to shift away from traditional notebook to new form factors such as convertible, which grew by 64 percent YoY. This shift has also resulted in the market moving away from lower price-band to higher price-band category,” said Raghavendra.

The desktop PC declined by 0.5 percent. “Gaming segment appears to be a beacon of hope for desktop form factor, as this segment grew by 2.4 percent YoY. With new processor launch lined up, this segment is set to grow steadily,” he added.


HP, Dell and Lenovo held the top three positions, with 27.7 percent, 18.4 percent and 16.7 percent share respectively, followed by Apple and Acer group with 13.2 percent and 9.8 percent respectively.

Lenovo gained 2.8 percent share in comparison to previous year where it faced shipment issues. Dell’s strong performance in public sector enabled it to gain 1.9 percent share from previous year. HP retained the top position, although it lost 0.6 percent share compared to previous year, while Apple remained flat.


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