End of notebook dominance

abi researchCan’t say that we did not see this coming. Tablets are set to overtake notebooks as the largest mobile computing category (includes tablets, MS Windows laptops, Chromebooks, and Ultraportable PCs), according to ABI Research.

Tablets, agreed by many to be in competition with Notebook PCs, will gain 52 percent majority of the mobile computing market by the end of 2015.

ABI Research forecasts the flat growth of notebooks, due to longer replacement cycles and device market competition, causing notebook devices to drop from 51 percent market share in 2013 to 48 percent in 2015, and further to 47 percent by 2016.

Although tablets are competing for share of wallet with notebooks, tablets serve a consumer niche that emphasizes portability and connectivity.

“Notebooks offer a combination of portability and productivity that has yet to be achieved by any other portable mobile computing device. Although laptops appear to be losing traction they’re not going out of style and flat growth can be representative of several market conditions, including a longer lifecycle,” said Stephanie Van Vactor, Research Analyst of ABI Research.

The category of notebooks, which includes laptops, Chromebooks, and ultrabooks, is still experiencing growth in different regions. ABI Research forecasts Chromebooks and ultrabooks to experience moderate CAGR of 16 percent from 2015 to 2020.

Although tablets are still very popular, the adoption rate is beginning to slow, which shows that these devices do not serve the same purpose as notebook PCs.

According to ABI Research, Chromebooks and ultrabooks are experiencing growth in the market and are forecasted to experience a combined growth of 47 percent in 2015.

“Acer, Apple, ASUS, and Lenovo are all showing strong numbers in ultrabook and Chromebook configurations accounting for approximately 57.4 percent of the ultrabook and Chromebook market for 2014,” said Van Vactor.

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