Spurred by consumer PC demand in China and India, the APAC (excluding Japan) PC market rose eight percent in Q3, according to IDC’s preliminary results. However, shipment dropped five percent year-on-year compared to Q3 2014 to 26.6 million units.
In India, positive consumer sentiment after the elections resulted in high retail walk-ins while vendors in China pushed volumes in spite of a poor sell-out. Asean was a mixed bag with Indonesia, Malaysia and Thailand experiencing double-digit annual declines, while other countries such as Vietnam did well.
“XP migration helped boost commercial PC spending earlier this year. But in recent quarters, we have seen Microsoft add a lot to the entry-level segment by launching the Windows 8.1 with Bing programme. This programme has helped consumers buy licensed OS PC in many countries in the region,” said Handoko Andi, Research Manager for Client Devices Research at IDC Asia/Pacific.
Lenovo retained the top spot with high sequential double-digit growth in most of the markets in the region including China and India. In China, the vendor pushed volumes whereas in India, healthy consumer demand added to its growth. Dell retained the second spot backed by strong entry-level growth in some key emerging markets like India and Vietnam. ASUS came close to its Taiwanese rival Acer. The vendors had good runs in markets like Philippines, Vietnam, Thailand, and Taiwan due to their entry-level notebooks.