Touch is in. Beyond touch screen phones, users in Asia-Pacific want touch-enabled notebooks.
According to an IDC Asia-Pacific end user survey, 82 percent of respondents prefer a touch-enabled notebook for their next purchase.
The annual survey that studies end user behaviour and usage on client devices. The usage explosion of smartphones and tablets, where touch screen is a prominent feature, is a key driver of taking these screens to the personal computer. The study also finds that the majority of PC users today, even in emerging markets, own a smartphone, especially for 26-35 year olds at 87 percent.
However, from the survey that covered Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, South Korea, and Taiwan, IDC finds that only six percent of all notebooks are shipping with touch screens in the first half of 2013 for these nine countries.
“It’s ironic that as PC market growth continues to go south, customers’ need for for touch-enabled screens isn’t being met yet,” said Handoko Andi, Research Manager for Client Devices of IDC Asia-Pacific.
“Reasons causing this glaring discrepancy include bad timing, as panel prices earlier this year were high, deterring PC makers from producing more affordable options,” he added.
For that, PC makers have been progressively announcing their plans to launch more affordable touch-enabled notebooks in the second half of this year.
Another driver is the lack of touch-enabled applications, which is forcing users back to using legacy apps in the traditional desktop mode of Windows 8 rather than the touch-optimised modern user interface.
“While IDC believes that touch-enabled screens will eventually become the new standard of the industry, touch-enabled apps that are relevant to PC end users will be the crux of a much faster penetration in Asia,” said Andi.
IDC’s infographic on the Many Faces of Personal Computing, gives an overview of the personal computing trends across Asia/Pacific across multiple devices including PCs, tablets and smartphones.