Smartphones and tablets helped boost Android’s reign over all smart device operating systems (OS) in 2014.
According to the ABI Research report, although Android’s reign is strong, that dominance may have reached its peak as OS competition increases. It expects Android to experience a modest CAGR of 10 percent between 2014 and 2019 as leading OEMs realise the profits produced by Android vendors is finite and seek new OSs for differentiation.
Since inception, the smart device market has been rapidly increasing as devices, especially smartphones, become ubiquitous.
“In the past few years, we’ve seen significant growth in OS market competition and new platforms for computing enter the market. Users now have the option to experience different device management resources, access to the latest apps, and select a style that suits their needs,” said Stephanie Van Vactor, Research Analyst of ABI Research.
The option for users to make a choice is allowing newer operating systems, such as Chrome and Firefox, an opportunity to attract and retain customers.
ABI Research forecasts Firefox to experience a CAGR of 29 percent and Chrome a CAGR of 26 percent between 2014 and 2019. These two platforms are expected to gain major ground over the next five years.
Although Google is technically creating competition with itself between Chrome and Android, the two platforms work together cohesively and provide users with a new web-centric computing style.
“Smart devices are the new ‘it’ factor and users are anxiously adapting to these changes. The key to an OS’s success is engagement, experience, and security, Users want to maximise their experience without risking privacy and security. As competition increases so will the power for a user to capitalise on their ability to make a selection or even change platforms,” said Van Vactor.