While its competitors struggled, Huawei strode ahead and emerged the winner in the worldwide smartphone market in Q1. Though it’s still behind market leader Samsung, the China-based smartphone giant narrowed the gap with an astounding 50 percent growth in the quarter, according to IDC.The new ranking places Samsung at the top, with Huawei second and Apple third.
According to Ryan Reith, Program Vice President with IDC’s Worldwide Mobile Device Trackers, this new ranking is very likely what we will see when 2019 is all said and done.
“It is becoming increasingly clear that Huawei is laser focused on growing its stature in the world of mobile devices, with smartphones being its lead horse,” he added.
In China, Huawei offered a wide portfolio that target all segments of the market. Its high-end models continued to make waves with its photography capabilities and create a strong affiliation for the mid to low-end models, which are supporting the company’s overall shipment performance.
Overall, the smartphone market dropped 6.6 percent year on year in shipping volume in Q1. A total of 310.8 million units were shipped, marking the sixth consecutive quarter of decline.
“Consumers continue to hold on to their phones longer than before as newer higher priced models offer little incentive to shell out top dollar to upgrade. Moreover, the pending arrival of 5G handsets could have consumers waiting until both the networks and devices are ready for prime time in 2020,” said Anthony Scarsella, Research Manager with IDC’s Worldwide Quarterly Mobile Phone Tracker.