Walmart will begin offering its own technologies and capabilities to help other businesses and brands better serve both onsite and online customers.
Over the past several years, the US supermarket giant has developed technologies and services to meet the rapidly evolving needs of customers at scale. Such unique capabilities enable it to better serve customers, create differentiated experiences and grow its business as digital shopping continues to increase.
“We’ve built new capabilities to serve the evolving needs of our own customers, and we have a unique opportunity to use our experience to help other businesses do the same. Commercialising our technologies and capabilities helps us sustainably reinvest back into our customer value proposition,” said John Furner, Chief Executive Officer of Walmart US.
Adobe partnership
In line with this effort, Walmart has formed a strategic partnership with Adobe to integrate Walmart’s Marketplace, online and in-store fulfillment, and pickup technologies with Adobe Commerce.
Through Adobe Commerce, retail businesses will be able to use Walmart’s cloud-based services to offer seamless pickup and delivery to their customers. Businesses will be able to reach new customers on Walmart’s fast-growing Marketplace where they can leverage Walmart’s Fulfillment Services to offer two-day shipping nationwide.
The partnership with Adobe to offer these capabilities will help businesses of all sizes improve their customer experience while operating more efficiently.
“The core mission of helping people save money and live better is at the heart of every idea including Scan & Go and checkout technologies, AI-powered smart substitutions and pickup and delivery. Combining Adobe’s strength in powering commerce experiences with our unmatched omni-customer expertise, we can accelerate other companies’ digital transformations,” said Suresh Kumar, Chief Technology Officer and Chief Development Officer of Walmart.
“We’re excited to collaborate with Walmart to help Adobe merchants expand their businesses to new channels and offer shopping experiences that increase their competitiveness and fit well with shifting consumer behaviorus in an increasingly digital economy,” said Anil Chakravarthy, Executive Vice President and General Manager of Digital Experience Business and Worldwide Field Operations at Adobe.
Photo: Edward Lim
Entelechy Asia 