Southeast Asia consumers bought 41.5 million smartphones, spending US$10.8 billion in the first three quarters of this year, according to GfK Asia.

Indonesia led the way with sale of 14.8 million smartphones worth more than USS3.33 billion. Thailand and Malaysia were next with 7.2 million and 6.4 million units sold respectively. However, in terms of smartphone sales revenue, the ranking of these two countries are switched with Malaysia garnering US$2.25 billion while Thailand raked in US$1.96 billion in January to September.

“The increasing affordability of smartphones, particularly in the developing markets is helping many consumers in these countries make the switch from their basic feature phones to own their very first smartphone,” said Gerard Tan, Account Director for Digital Technology of GfK Asia. “It is worth highlighting the significant milestone of September being the month whereby sales penetration reached the halfway mark; where one in every two mobile handsets purchased in the region is now a smartphone.”