Wearable devices are all the rage. Fueled by the growing popularity of fitness trackers and the Apple Watch, the global wearable device market grew 126.9 percent in Q4, bringing total annual shipment to 78.1 million units, a rise of 171.6 percent, according to IDC.

“Triple-digit growth highlights growing interest in the wearables market from both end-users and vendors. “It shows that wearables are not just for the technophiles and early adopters; wearables can exist and are welcome in the mass market. And since wearables have yet to fully penetrate the mass market, there is still plenty of room for growth in multiple vectors: new vendors, form factors, applications, and use cases. This will help propel the market further,” said Ramon Llamas, Research Manager of IDC’s wearables team.

“What is warranted is continued innovation and development. The market can only get so far with ‘me too’ and ‘copycat’ wearable devices. End-users expect improvement from what they have now, and new applications to spur replacement and increased adoption. Historical data, like steps taken and calories burned, has been a very good start. Prescriptive data, like what else a user can do to live a healthier life, coupled with popular applications like social media, news, and navigation, will push wearables further, and attract more users,” he added.